Collector Guide

London is home to the world’s most prestigious watch retailers, making it the ultimate destination for luxury timepieces. From Bond Street flagships to iconic department stores like Harrods, the city offers unrivalled access to rare collections, exclusive editions, and the expertise of master horologists. With guaranteed authenticity, impeccable aftercare, and the prestige of purchasing in one of the world’s fashion and luxury capitals, buying a watch in London is more than a transaction—it’s an experience.

Known for its heritage, craftsmanship, and luxury culture, London has firmly established itself as a global hub for horology.

A Legacy of Craftsmanship and Heritage

London has a rich horological history dating back to the 16th and 17th centuries, when English watchmakers like Thomas Tompion, George Graham, and John Harrison revolutionised timekeeping. Their innovations in precision and design laid the foundation for modern watchmaking. Walking through London today, that legacy is still palpable—engraved in its museums, auction houses, and luxury boutiques.

Home to the World’s Most Prestigious Retailers

Bond Street, Mayfair, and Knightsbridge are more than shopping destinations; they are temples of horology. From Watches of Switzerland to Harrods and Bucherer, London hosts flagship boutiques of the world’s most coveted brands—Rolex, Patek Philippe, Audemars Piguet, and beyond. These retailers not only offer the latest collections but also rare and exclusive editions that often aren’t available anywhere else.

A Global Hub for Collectors

London is a magnet for watch enthusiasts and collectors. International auctions at Christie’s, Sotheby’s, and Bonhams frequently feature record-breaking sales of vintage and rare timepieces. This makes London not just a marketplace, but a meeting point for the global community of horology connoisseurs.

Authenticity, Expertise, and Trust

One of the reasons buyers choose London for luxury watches is the assurance of authenticity. Official retailers and auction houses in the city are renowned for their transparency, provenance checks, and expertise. This trust enhances both the experience of buying and the long-term value of a timepiece.

The "Reference 76213" is fondly nicknamed the “Vice President”, owing to its striking resemblance to the Rolex Day-Date and its elevated aesthetic.

The Rolex Day-Date, with its fluted gold bezel, full day display at 12 o’clock, and date at 3 o’clock, has long been a symbol of power and prestige—famously worn by U.S. presidents, CEOs, and global dignitaries. It's earned the name "The President" both for its bracelet and its wearer base.

Tudor, Rolex’s sibling brand, offers the 76213 as a more accessible, understated take on this concept. While it lacks the presidential bracelet, the design cues are unmistakably regal:

• Fluted yellow gold bezel

• 36mm Oyster-style case

• Day and date complications

• Two-tone steel and gold construction

• Roman numeral or champagne dials — classic and elegant

It’s not just a budget version—it’s a refined alternative with its own identity, powered by the reliable ETA 2834‑2 movement and dressed in Tudor’s classic Prince styling.

A Heritage of Functionality

Tudor has been crafting reliable dive watches since the 1950s, supplying pieces to navies and professionals around the world. The Pelagos is the modern expression of that legacy. Where the Black Bay line leans vintage, the Pelagos goes full-on utilitarian. It’s not about nostalgia—it’s about purpose.

Launched in its current form as reference 25600TB (blue dial) and 25600TN (black dial), the Pelagos is built to take a beating while performing flawlessly, from deep sea missions to everyday urban wear.

Case & Build: Titanium Toughness

The 42 mm case is made from grade 2 titanium, offering exceptional strength and corrosion resistance while remaining lighter than traditional steel. With its matte finish, the Pelagos avoids unwanted shine—an intentional design for professionals who need stealth and function underwater.

The ceramic bezel insert, also matte, provides a precise 60-minute countdown with full lume for visibility in the depths. It’s bidirectional and rock-solid in use.

And for true saturation diving? The helium escape valve ensures the Pelagos can handle pressure beyond recreational limits—rated to 500 meters (1,640 ft) of water resistance.

Dial & Legibility

One look at the Pelagos dial and you know it means business. Square hour markers, bold snowflake hands, and crisp white lume against the matte blue or black backdrop offer outstanding legibility, even in the darkest waters. A date window at 3 o’clock adds everyday practicality.

Even the luminous material is tuned for function—bright, long-lasting, and easy to read at a glance.

The Movement: MT5612

Tudor’s decision to develop its in-house caliber MT5612 marked a turning point. This automatic movement delivers:

• COSC certification for accuracy

• 70-hour power reserve (a true “weekend-proof” movement)

• Rugged build quality with a free-sprung balance and silicon hairspring

This is not just a branding move—it’s a technical upgrade that solidifies the Pelagos as a serious tool watch.

Bracelet & Comfort

The titanium bracelet is one of the most impressive in the game. Not only is it lightweight and strong, but Tudor also equipped it with a patented spring-loaded self-adjusting clasp. This allows the bracelet to expand and contract with wrist swelling or wetsuit thickness—automatically. It's one of the most functional dive clasps ever made.

Prefer something more flexible? Tudor includes a rubber strap with an extension system in the box, ready for action.

Pelagos FXD: A Tactical Twist

For those who want military flair, Tudor introduced the Pelagos FXD, developed with input from the French Navy (Marine Nationale). It features fixed strap bars, a slimmer profile, and a unidirectional bezel designed for countdown missions—not just elapsed time.

The Rolex “Anniversary Dial” in reference to Rolex’s 40th Anniversary of the Datejust, when this style began to appear more frequently. The nickname “Computer Dial” arose in collector circles, likening the grid-like repeat pattern to vintage digital circuitry or typography. Also occasionally referred to as the “Jubilee Dial”, though that term is more ambiguous and can refer to both the bracelet and certain dial styles.

These dials were more frequently ordered by or supplied to Rolex ADs in Asia, particularly in Hong Kong, Singapore, and Japan from the 1990s and early 2000s. Popular with collectors in those regions due to the dial’s unique, ornate styling and prestige.

A "MOP dial watch" refers to a timepiece featuring a dial made from Mother of Pearl (MOP), the iridescent inner layer of mollusk shells, particularly those from the Pinctada family of pearl oysters. This natural material is prized for its shimmering, multicolored appearance, which gives each watch a unique and luxurious aesthetic.

Mother of Pearl,is a delicate and brittle material that requires skilled craftsmanship to shape and incorporate into watch dials. The process involves sourcing suitable shells, pounding them into thin sheets (approximately 0.2mm to 0.5mm thick), cutting them into the desired dial shapes, and then finishing them with engraving, patterning, painting, varnishing, or lacquering. This meticulous process can take between four to six weeks to complete.